Privacy Policy

Your privacy matters to us. This policy explains what information we collect, how we use it, and the choices you have regarding your personal data.

Effective Date: January 1, 2025  · Last Updated: June 1, 2025

1. Information We Collect

Information You Provide Directly

When you place an order, create an account, request a wholesale quote, or contact us, we collect the information you choose to share: your name, email address, shipping and billing address, phone number, and payment details. Payment card data is processed by our secure payment processor and is never stored on our servers.

Information Collected Automatically

When you visit our website we automatically collect certain technical data, including your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your visit. This data is collected through cookies and similar tracking technologies described in Section 4.

Information from Third Parties

We may receive information about you from third-party services such as shipping carriers (for order tracking) and analytics providers. We do not purchase personal data from data brokers.

2. How We Use Your Information

Order Fulfillment & Customer Service

We use your contact and shipping information to process and deliver your orders, send order confirmations and shipping notifications, and respond to your support inquiries. Without this information we cannot complete a purchase.

Marketing Communications

With your consent, we may send promotional emails about new products, special offers, and company news. You can opt out at any time by clicking the unsubscribe link in any marketing email or by emailing us at privacy@boatdecalshop.com. Transactional emails (order confirmations, shipping updates) are not subject to marketing opt-out.

Service Improvement & Analytics

Aggregated, anonymized usage data helps us understand how visitors interact with our website so we can improve navigation, product listings, and the checkout experience. We do not sell your personal information to third parties for their own marketing purposes.

Legal & Safety Obligations

We may process your data to comply with applicable laws, respond to lawful government requests, enforce our terms of service, prevent fraud, and protect the rights and safety of our customers and staff.

3. Data Security

Encryption & Secure Transmission

All data transmitted between your browser and our website is encrypted using TLS (Transport Layer Security). Our checkout pages are served over HTTPS to protect your payment and personal information in transit.

Storage & Access Controls

Personal data is stored on access-controlled servers. We limit access to your information to employees and contractors who need it to perform their job functions. All staff with access to personal data are bound by confidentiality obligations.

Incident Response

In the unlikely event of a data breach that affects your personal information, we will notify you and any relevant regulators as required by applicable law, typically within 72 hours of becoming aware of the incident.

4. Cookies & Tracking Technologies

Types of Cookies We Use

We use essential cookies (required for the website to function, such as your shopping cart session), preference cookies (to remember your settings), and analytics cookies (to understand how the site is used). We do not serve advertising or retargeting cookies on our own behalf.

Analytics

We use Google Analytics with IP anonymization enabled to collect aggregated, non-personally-identifiable statistics about traffic patterns. Google Analytics uses cookies to distinguish users and sessions. The data collected is governed by Google's privacy policy.

Your Cookie Choices

Most browsers allow you to refuse cookies or delete existing ones through your browser settings. Disabling essential cookies will prevent the shopping cart and checkout from working. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

5. Your Rights & Choices

Access & Correction

You have the right to request a copy of the personal information we hold about you, and to ask us to correct any inaccuracies. Registered customers can update most details directly in their account settings.

Deletion

You may request that we delete your personal information. We will honor such requests where we are not required to retain data by law (for example, transaction records for tax purposes). Deletion requests can be submitted via the contact details in Section 7.

Data Portability

Where technically feasible, you may request a machine-readable export of personal data you have provided to us.

6. GDPR & CCPA Compliance

European Users (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to object to processing, the right to restrict processing, and the right to lodge a complaint with your local data protection authority. Our legal basis for processing is typically contract performance (fulfilling orders) or legitimate interests (improving our services).

California Residents (CCPA / CPRA)

California residents have the right to know what personal information we collect and how it is used, the right to delete personal information, the right to opt out of the 'sale' of personal information (we do not sell personal information), and the right to non-discrimination for exercising these rights. To submit a verifiable consumer request, please use the contact details in Section 7.

7. Contact Us About Privacy

How to Reach Our Privacy Team

For any questions, requests, or concerns regarding this Privacy Policy or the personal information we hold about you, please contact us. We aim to respond within 5 business days.

Contact Form

Visit our Contact page →

We respond within 5 business days

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.